Audience Segmentation

Audience Segmentation is dividing the audience into specific groups focus on a film's target audience

Some examples of audience Segments are :

- Age
- Race/Ethnicity
- Occupation
- Wealth
- Class
- Gender
- (experiences) (fears) Personality
- Interests

INCOMES AND SOCIAL GRADING CATEGORIZATION :

Sound Mixing from Point Break

In the lesson we had to add sound effects to the clips from point break, I decided to add sounds to make it sound as realistic as possible. I added running footsteps as well as thud noises for when the character would land on the ground during the chase scene. In addition to these sounds, I added the classic 'Wilhelm scream' sort of as a comic relief, which takes away from the tension. I used this to reference other action adventure films that will sometimes add the Wilhelm scream to a serious fight scene, for example, Star Wars, Indiana Jones, The Ring.

How Fears Are Used For Entertainment

EXTINCTION – This is when the earth no longer has people living in it; usually due to an outbreak. The people left over are forced to rebuild their lives, communities and so forth, sometimes the virus/ outbreak is still out there and infection can still happen. It refers to the fear of the unknown and being alone, left to fend for themselves.

Films: I am legend, World War Z, Children of Men, Independence day, 28 days/ weeks later

MUTILATION – This is a fear of intense physical harm or prolonged torture. The physical damage is generally permanent leading to death or lifelong scars such as missing limbs. This refers to our fear of losing parts of ourself and seeing ourselves in an unnatural state and losing our sense of wholeness.

Films: Saw franchise, 127 hours (although based on a true story), Hellraiser

LOSS OF AUTONOMY – This relates to entrapment, restriction, being forced to do things against their will, loss of freedom and choices such as being locked inside a cage or basement because of the antagonist. As humans demands we like to explore and be free, the idea of not being to be free and making our own choices can be considered a fear, this also sometimes plays with the idea of claustrophobia.

Films: Buried, Gravity, Funny games, Non-stop, Would You Rather, You’re Next, 127 hours

A FORCE MORE POWERFUL THAN HUMANS – This is the fear of a force or being that is much bigger and stronger than any humans, these forces are usually ghosts, demons, gods, . This relates to the fear of no longer being the most dominant and powerful species on earth.

Films: Devil, The Others, Poltergeist, Cabin in the Woods

Thriller Conventions

https://www.emaze.com/@AWCRCIWO/thriller-conventions

Shape Theory

Shapes and representation

CIRCLE

• Welcoming
• Fair
• Harmless
• Nice
• Repetitive
• Cute
• Friendly
• Chubby
• Positive
• Whole
• Full
• Timely
• Earth
• Infinity
• Cycle
• Cosy
• Good

TRIANGLE

• Harmful
• Nasty
• Rude
• Violent
• Frank
• Angry
• Bitchy
• Rebellious
• Deceptive
• Villainous
• Bad

SQUARE

• Balanced
• Sturdy
• Logical
• Justice
• Protective
• Control
• Strict
• Uncool
• Strong
• Mature
• Neutral

Zodiac Film Still

Arthur Lee Allen - May

Dave Toschi - Bamm Bamm

Anthony Edward William Armstrong - Jenny

Sergeant Jack Mulanax - Michelle

Director and  original photographer - Saimink

Cinematic Photography editing - Jenny

"Can I see your watch?"

Panic Room Credits

Columbia Pictures Presents 

A Hofflund/ Polone production 

An Indelible Picture

Jodie Foster 

Forest Whitaker

Dwight Yoakam

Jared Leto

PANIC ROOM 

Kristen Stewart 

Ann Magnuson

Ian Buchanan

Patrick Bauchau

Paul Schulze

Casting by 

Laray Mayfield

Costume Designer

Michael Kaplan

Music by

Howard Shore

Film Editors

James Haygood A.C.E.

Angus Wall

Production Designer

Arthur Max

Director of Photography 

Conrad W. Hall

Darius Khondji

A.S.C A.F.C

Produced by 

Gavin Polone

Judy Hofflund 

David Koepp 

Cean Chaffin

Written by 

David Koepp

Directed by 

David Fincher

STUDIO

PRODUCTION COMPANIES

STARS

TITLE

SUPPORTING CAST

TECHNICAL/ CREATIVE STAFF

PRODUCERS

WRITER

DIRECTOR

Dexter Analysis- Shape Theory

Denotation and Connotation in Dexter

Denotation → connotation

Blood orange being cut up and juiced → Guts/ brains

Shoe laces being tied tightly → Strangling

Slicing the meat and egg → slicing human flesh

Grinding the coffee → Getting rid of evidence - disposal

Putting on shirt → asphyxiation/ suffocation

Ketchup squirting → Blood 

Shapes in Dexter Film Opening

Circle

Triangle

Square

Eggs being cracked 

Fried eggs cut with a knife

Orange Being sliced 

Key hole opened with a key

Coffee blended

Drops of blood

Meat being sliced

Film Opening

Film opening - 2 minutes

Conventions 

“what the audience expect to see"

• Credits
• Name of film- expectations
• Main character- who they are/ introduction
• Location/ geography- where? When?
• Music that helps set the mood/ tone
• Narrative- whats going to happen? what has happened?
• Genre- mood and tone
• equilibrium disruption

Children of Men opening analysis (Uses and Gratification Theory)

GRATIFICATION

“pleasure gained from satisfaction of a desire"

Jay G Blamler and Elihu Katz

• Surveillance (information)
• Personal identity
• Escapism/ diversion
• Relationships

Rolland Barthe

Enigma code

Action code

2027

• Military helicopter- monitored x oppressed
• Depressing, dirty, messy, grim, oppression 
• In London- culturally diverse (Asian dominated- Chinese carts and tuk tuks)
• Development- old buildings, fumes, traffic
• Rubbish everywhere
• People giving up
• Organisation and care

Audience Theory

Effects theory

• Effect of media is direct x powerful
• Audience is passive

Hypodermic Needle

Media messages are injected straight into passive audience

Copy Cat

Recreate or Reenact 

Desensitisation

The more an audience experiences a shocking event, the less shocked that they become of it.

Cultivation

Suggests that continued exposure to certain situations will change our views on them. 

Notes

IDEOLOGY

Hegemony 

The set of beliefs established by the dominant class of society, that accepted by the rest of society.

False consciousness

A way of thinking that prevents a person from perceiving the true nature of their school or economic situation.

GENRE

Animation?- process

source- comics

theme- space (sci fi)- location

audience- kids film, chick flicks

What is genre?

Process, source material, themes, location, audience response, story, characters..

NARRATIVE

Tzvetan Todorov (Russian folktales)

1. A state of equilibrium
2. A disruption of the equilibrium
3. A recognition that there has been a disruption
4. Dealing with the disruption
5. A reinstatement of equilibrium, usually different to the first

Levi Strauss

Binary opposites

A set of opposite values which reveal the structure of texts

Shapes and representation

CIRCLE

• Welcoming
• Fair
• Harmless
• Nice
• Repetitive
• Cute
• Friendly
• Chubby
• Positive
• Whole
• Full
• Timely
• Earth
• Infinity
• Cycle
• Cosy
• Good

TRIANGLE

• Harmful
• Nasty
• Rude
• Violent
• Frank
• Angry
• Bitchy
• Rebellious
• Deceptive
• Villainous
• Bad

SQUARE

• Balanced
• Sturdy
• Logical
• Justice
• Protective
• Control
• Strict
• Uncool
• Strong
• Mature
• Neutral

Editing

Order and duration

↳ Creates meaning

Continuity editing → Invisible

Design to create logical coherence for the audience.

Use of space and time is clear, easy to read.

Eye line match

1. Character looking offscreen
2. What the character is looking at

Match on action

The movement of an object or a character is continued/ matched in the next shot.

Establishing shot

• sets location
• sets time (period)
• sets mood/ tone

Camerawork in Heat

Codes And Conventions

Conventions- what we expect to see

Codes- system of signs that create meaning

• technical- use of equipment e.g. cameras, editing, sound
• symbolic- what they do with props

Technical codes

Sound- cricket noise

editing- to the popcorn - sound

Symbolism

Cricket noise- isolation

Popcorn- build up of pressure