Our target audience is/are? young people interested in the horror theme. Using Yougov.co.uk we identified that the most likely audience we would attract were socialist females past their forties. These are the most commonly found audience for movies and series similar to ours like ‘American Horror Story’ or ‘Rocky Horror Picture Show’. We find the use of a cat in our credits is essential, simply due to the fact that most people that we found were interested in our type of movie are cat people. Unlike the average UK viewer of these shows, we decided to aim ours more at younger people, mostly teenagers. In order to shift the age range of normal horror/thrillers, we included a theme of childishness through cuddly toys and such which we thought would be engaging for younger audiences to watch as they are much closer to the age range that interacted with these toys, thus allowing them to feel more strongly about any actions that may occur to the item.
Films with similar themes: American Horror Story
Our friend who fits most of the criteria gave us some feedback. “I like the mystery … Like was the kitten part of the discovery and how someone can make it seem horrific.” This supports the importance of the kitten in our film.
For distribution, we would choose to submit our movie to a horror film festival in order to gain publicity. If it should become popular, we would release it to the big screen. Regardless of its popularity we will allow it to be viewed online through streaming on platforms like Netflix, which is available everywhere and commonly used by younger people, wherein our target audience fits. To excite the audience we can create fake websites related to our film which has exclusive content that the audience can decipher and/or view.
HOW DOES IT APEAL TO OUR AUDIENCE:
Firstly, the choice of music is music box based, which leads the audience to think back to their old toys. This should set the mood for the rest of the credits, where more elements linked to childhood should appear. As we aimed for teenage audiences, this should be more effective because they are closer to the period of time that they should have experienced their childhood in.
At closer inspection, certain people may discover that the character has Neo-Nazi elements to her. In this shot she is burning a picture of baby Hitler, and has a shrine to Mengele with candles. The element of fire represents the danger of her ideals. The antagonisation of Nazis is an element that attracts adults and history enthusiasts, which are not necessarily within our target audience but we still reached in order to catch their interests.
When we discovered that our audience were cat people, the use of the kitten within our video became more essential. This would drive the audience to become concerned and scared for the kitten. We though evoking emotions of sympathy would be easiest if there was a living subject to stir that emotion. We hid the human character to create an air of mystery, so the cat was used to create that tone of danger.
HOW DOES IT APEAL TO OUR AUDIENCE:
Firstly, the choice of music is music box based, which leads the audience to think back to their old toys. This should set the mood for the rest of the credits, where more elements linked to childhood should appear. As we aimed for teenage audiences, this should be more effective because they are closer to the period of time that they should have experienced their childhood in.
At closer inspection, certain people may discover that the character has Neo-Nazi elements to her. In this shot she is burning a picture of baby Hitler, and has a shrine to Mengele with candles. The element of fire represents the danger of her ideals. The antagonisation of Nazis is an element that attracts adults and history enthusiasts, which are not necessarily within our target audience but we still reached in order to catch their interests.
When we discovered that our audience were cat people, the use of the kitten within our video became more essential. This would drive the audience to become concerned and scared for the kitten. We though evoking emotions of sympathy would be easiest if there was a living subject to stir that emotion. We hid the human character to create an air of mystery, so the cat was used to create that tone of danger.
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